Lizzi tran
product & Brand designer
I design products that make complexity feel simple. I’ve led fintech experiences at scale, to building SaaS acquisition flows that convert, to government and healthcare solutions.
Critical thinking, cross-functional alignment, and resourcefulness are my edge.
I share my journey on YouTube and founded an 8,000+ member design community helping early-career designers grow.
explore my
case studies
From MAssachusets Senate to Designing for Millions
I transformed my public sector experience into designing high-impact digital products, blending strategy, creativity, and speed.
my “death check”
During the pandemic, I asked myself, “If I died today, would I be happy?” The answer was no. I left my government director role for UX design in tech — where creativity and impact move fast.
Building My Own Bootcamp
Unable to afford a bootcamp, I built my own curriculum from free resources and mentors. To gain real-world experience, I volunteered to redesign a senator’s website, turning self-taught skills into an impactful portfolio piece.
Solving a Gap Through YouTube
While searching YouTube for real-time journeys of self-taught designers, I found none. So I created my own channel to share my story and help others on theirs.
From Audience to Community
Growing my YouTube audience to 7K+ subscribers inspired me to launch a Discord community, now home to 2K+ early-career designers who connect, collaborate, and learn together.
First UX Role, Leading Authentication
In my first UX role at Santander Bank, I led the Authentication vertical, designing flows for 1.8M+ users and cutting complaints by over half — making banking faster, easier, and more secure.
Sharpening Skills Across Industries
I expand my expertise through freelance work, designing impactful experiences for industries from crypto to healthcare and keeping my skills sharp in a competitive market.
Driving Growth with Design
At Centerfield Inc, I design and optimize B2B/B2C SaaS websites, leading redesigns that drive measurable growth. I run A/B tests across 40+ domains and partner cross-functionally to align design with business goals.
Your Next Great Product Starts Here
I’m driven to design products that are as impactful as they are delightful. Got something big in mind? Let’s make it happen together.